Presenting MLM Style

This article originally appeared in the public speaking magazine - MLM Australia

In every MLM career, there comes a time when you have to make a presentation. This presentation could be to sell a product, explain the marketing plan to a prospect, or conduct a training session at the monthly regional meeting. It could even be a simple one-on-one meeting with your down line to help them along. Regardless of the setting, it is important to have your presentation worked out to some degree before hand so you can achieve the results you want.

When preparing a presentation, start by determining what you want to achieve with your audience. If you are selling a product, your primary aim is to have the customer buy. If presenting your compensation plan to a prospect, your primary aim is to have them sign up. Don’t get confused.

Too often I see people trying to sell a product, and when they don’t make the sale they try another product, or go onto the compensation plan. Anything to get a sale!

Unfortunately, this smacks of desperation, and not a professional presentation. Sure there will be times when you can sell a product and move into a plan presentation, or completely miss the sale of the product but can sell them on the plan, but these are not the norm.

Likewise, if you are presenting the compensation plan to a prospect, don’t start selling your latest product during your presentation. Sure, products will form an important part of any presentation, but there is a difference between mentioning them as the source of income and asking them to buy some there and then.

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