Presenting MLM Style

This article originally appeared in the public speaking magazine - MLM Australia

Once you know your benefits, you can construct an opening to your presentation that will lead into your benefits.  These may be a few carefully chosen questions based on your overall objectives.  If you are presenting a product, the questions might be about the products your prospect already uses.  If you are presenting the plan, you might ask how they see their financial situation in 5 years time.

When opening any sort of presentation with a question, be prepared for the answer you don’t want.  This doesn’t mean having your list of “objections beaters” ready, but rather being prepared to adjust your presentation to accommodate the answer.  After all, if you are spending your whole presentation trying to quash the next objection, you are not selling your benefits.

These same rules for preparation apply when it is your turn to deliver the training to your down line.  When preparing the training, start from the end of the session and work back.  What is it that you want your audience to know at the end of the session?  What is going to be the best way of getting that training across, and what will be an appropriate way to open.  Once you know these key elements, it will be much easier to prepare and deliver.

Although we don’t think of one-on-one meetings as formal presentations, they too can benefit from being prepared in the above manner.  By having predetermined objectives for your next one-on-one you can save massive amounts of time.  This is especially useful if you have some one in your team that just like to meet for the sake of meeting!

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