Delivering a case study

Case studies are a great way to showcase how good your solutions are. Done properly, they are a way of promoting yourself without the hard sell.

Most people focus on the wrong part at the wrong time. They talk about themselves first when that’s the last thing the customer wants to hear. When you put together a case study in the wrong order, it can harm your ability to generate new business. However, when you put together a case study in the right way, it becomes something the customer wants to read.

If you would like my template on how to put together a case study, just hit reply and let me know and I’ll send it through to you.

I’ll also be discussing this at the workshop on presentation skills.

If you’re interested, you can get the details here.





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