Three Ways to Demonstrate Logic in Your Next Presentation

Logic plays an important role in any style of communication. First, it opens the door for emotional persuasion. Then, after the emotion has subsided, it supports any decisions that were made based on those emotions.

There are three easy ways to include logic in a presentation:

1. Facts and figures – show me the numbers.

2. Case study – bring a specific case alive with details. Include the three points:

Situation the subject was in.
Solution that you put forward.
Success they had because of your intervention.

3. Research report – used to demonstrate your credibility in a specific area.

When possible, open with logic before moving into emotions. If you open with emotions you could be seen as trying to manipulate.

As always, would love your thoughts on this. Please leave a comment in the comment section below.

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